For this reason, we will stick to the most basic calculation method using average daily user revenue and the number of days a user spends in a game. Generally, this lifetime value formula is based on the assumption that you already have enough historical data on the game.
Remember that using a simple calculation like this is in no case a way to get the most accurate numbers — look at it as more of a rough estimate. The accuracy of LTV calculation also depends on how the game is monetized: it is much easier to measure it if the game is based on IAP revenue rather than ad revenue.
Additionally, there are predictive LTV models that can show you how LTV variables retention, revenue might change in the future.
Future calculations are where it all gets more complex. For this reason, there are a number of third-party LTV calculators that can do this for you. By all means, there are multiple valid ways to calculate LTV. When you pick the calculation method you like most, make sure to stick to it to ensure result consistency and precision.
When choosing a method, consider these factors :. Developers track the lifetime value of their mobile games for different purposes. Here are some things you can use LTV for :. Yes, you can learn all of this from a single metric. Keep in mind that there are some traps to avoid when using LTV for user acquisition and live ops. Some of the most common ones include overly optimistic predictions, and not separating revenue sources.
Measuring LTV is one thing, and finding ways to increase it for your mobile game is another. There are some things you can do about the game design and mechanics, as well as others that are related to proper tracking. When new users launch your game, they expect a simple starting experience.
This is something that you should test while your game is still in the beta phase — t ry out different onboarding processes to see what works best for your game. Keep the required steps before they can start playing to a minimum. For example, if you want the users to sign up or log in — make sure they can do it with just a click, by connecting to their social media accounts Facebook, Google.
Remember that what people want from a game is an instant experience. When you finally get the users to install and play your game, the next challenge is keeping them engaged. This is also something you should do while your game is in the beta phase.
The secret to keeping the players engaged is making the game both challenging and entertaining. The key is finding the right fun-challenge ratio. That can be done by experimenting with different cohort groups. For example, you can create different versions of the game: a version more difficult than the primary one, and an easier version.
Separate these versions and observe how different cohorts react to them. Testing in-game features can help you discover the golden setting for your game. For example, you might discover at which levels are the users engaged and more likely to spend and why is that so. If this is possible for your game type, enrich your game with different in-game events.
You can base them on seasons, holidays , or whatever you think your audience might like. These kinds of features are proven to have a positive impact on revenue and retention. For example, a sports mobile game can focus on major sports tournaments. Left click to interact.
What are the newest mini games in Life the Game? Burger Madness: Drag the delicious ingredients on a plate, stack them in the correct order and make the best burgers in town.
Study Session: Tap away every distraction to show everyone how actual studying is done. Travel Puzzles: Assemble colorful blocks of different shapes and unravel the captured photo underneath.
Free Shipping. When you place an order for a product that is on backorder, the product will ship as soon as it is back in stock. We will ship the new supply of inventory based on the timing of the order. Those who backorder the product will receive their product before those who place their order at a later time. Item generally ships business days after coming back in stock.
Credit card is charged at time of order placement with option to cancel before order enters shipping process. Notify me when item is back in stock:. Description The Lifetime Games-on-the-Go Combo is perfect for either a competitive game of ladder golf, or a bean bag toss.
The fold-in-half portable design of the tables makes the set perfect for driveway, backyard, park, or indoor play! The set-up is quick and easy, and the all-weather materials will last for years of family fun. As a bonus, the tables, when not in game-mode can be used for tailgating, crafts, and much more. Then, just turn the table over and deploy the legs for the next exciting game!
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